How to Maximize 360˚ On Your Website: Overleaf Case-Study

When introducing a completely new product, it can be extremely challenging to explain its benefits to the world. Remember Steve Jobs’ first keynote introducing the iPhone? Remember the slow hushed gasp of awe and wonder that descended over the audience as they started to realize the miracle of technology that was about to change global behavior as they knew it?

There’s only one Steve Jobs, we know, we know…. but, in all honesty, that is how we feel around here at Visiting Media headquarters when trying to explain the benefits of TrueTour® to our members! And, when a member DOES embrace the power of TrueTour and takes our word for its capabilities, it is so exciting!

That’s why when Overleaf Lodge and Spa followed our recommendation to replace their existing photography with our TrueTour 360˚ photo gallery to show off their exclusive suites and event venue, we had to do an office dance party and share their successful project with you!
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Visiting Media: Design Matters

Your Customer Journey, Part 5: Why Design Matters

We are now in the final segment of our 5 part series about developing the ultimate customer journey. We started the series by defining the term in part 1, then in part 2 we explored how virtual reality and 3D modeling can play an integral role in the customer journey. In part 3 and part 4 we walked through fun case studies for both the hospitality and private event facility sectors. Here we’ll discover how to make your TrueTour® customer journey different from your competitors.

Note that this post is designed as an advanced sequel to its predecessors in the series, so we would recommend reading through the previous posts before diving into this one. For part 5, we’ll share our insider fave forms of engaging marketing campaigns that can be used as a foundation to which you can add your own unique ideas. Tackle the ideas that are most relevant to your space, or venue, or try them all! Continue Reading…

Visiting Media Trade Show

Four Tips to Elevate Your Tradeshow Experience in 2018

If you participate in the trade show event cycle for your business – either as a booth or as a guest – you may be excited to know the industry is changing under your feet….. literally.

For many of us, the rush of the trade show circuit is one with which we have a love-hate relationship. It involves a great deal of travel, tremendous preparation and the work often begins after the networking has finished and potential negotiations can commence. It is also where the pulse of your industry connect, thrive, share and plan for the rest of the year.

I could write several volumes on the history of this particular model of marketing, but needless to say that technology’s influence – in particular, the introduction to (and warm reception of) virtual reality may have a very positive impact on our ability to engage, interact and introduce our businesses in an entirely new way. Continue Reading…

Westend ballroom Visiting Media

Customer Journey, Part 4: Event Facility Case Study

Welcome to part 4 in our customer journey series. If you haven’t read our past posts discussing this topic, we highly recommend doing so! Part 1 will give you great insight into developing a customer journey from scratch, and what questions to ask yourself when you create one. Part 2 explains how 3D models can enhance the customer experience. Part 3 dives into a hotel case study. Even if you’re not in the hospitality industry we would recommend reading through that post so you can use the case study as a comparison to this one. Continue Reading…