Beacon by Visiting Media

The Power of the Beacon: Marketing to Your Immediate Target Market

New TrueTour Transponder BeaconImagine holding a small beacon in your pocket, which you have programmed with a powerful strategic message perfect for the environment you find yourself in – perhaps a trade show floor or a festival event.

With a single click, anyone within a 400 meter range of you receives your message on their phone, offering them something they can’t resist. Your message delights the audience and they appreciate the instant gratification of your offer.

Perhaps you’ve already experienced “proximity marketing.” Most likely if you’re a Starbucks fan, you’ve received a free drink for more than one happy hour occasion. Or perhaps you’ve walked into a store and been pinged about the 10% offer made just for you.

Proximity marketing is incredibly effective, and we are very close to being able to offer this technology to our members! Continue Reading…

San Francisco, January 2018

Before & After: TrueTour® is Growing Like Gangbusters!

Perhaps the most challenging part of our job each day is opening a conversation with a person who has never heard of TrueTour®, and doing our best to induce such enthusiasm and inspired curiosity that we successfully live through the first 2 minutes. If we can survive the initial skepticism and natural tendency to say no for no reason, then we are pretty much golden. Once a person sees what TrueTour is, and what it can do for any sales and marketing team, then the fun begins and the conversation is a bit like telling a child he will literally be meeting Santa any minute and can actually have every toy he wants. Really. Continue Reading…

Visiting Media conversions

From passive to actionable: How to transform your video marketing

At Visiting Media, we talk a LOT about immersive content. We encourage you to create 360˚ photography and video, add interactive points of interest with calls to action, and we get very excited about engaging your customers with your visual media.

But, how exactly does this work?

Getting a ton of views on your online video campaign can feel great. However, the most valuable videos do more than just generate passive views and warm, fuzzy feelings. They encourage your audience to take action and become long-term, loyal customers.

To transform your video marketing from passive to actionable, let’s looks at some tips for achieving the 3 C’s of actionable online videos: conversations, connections, and conversions. Continue Reading…

Visiting Media

Today’s ‘try before you buy’ mindset is reshaping how people shop

When was the last time you bought something without consulting a review? If you’re like most folks, simple purchases can often set off a research project worthy of an academic dissertation. And for bigger things, like one’s annual vacation, online bookmarks and lengthy discussions are the tip of the iceberg. For life events – either personal or corporate…. forget about it.  Continue Reading…