Ben Powers, recently joined Josiah McKenzie on the Hospitality Daily Podcast. The conversation was a deep dive into Ben’s entrepreneurial journey, the innovative work we do at Visiting Media, and the critical role of immersive sales technology in the hospitality industry.

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Ben Powers, Serial Entrepreneur and Immersive Sales Expert

Ben, often referred to as a “serial entrepreneur,” shared the unique trajectory that led him to his current role. From starting his first business at a young age to becoming a wedding photographer and eventually investing in event facilities, Ben’s career has always been marked by vertical integration and relentless innovation. A pivotal moment came when Ben was introduced to virtual tours by a Google photographer. This inspired him to explore the use of immersive technology in sales processes, which eventually led to the development of our innovative product, TrueTour™.

During the podcast, Ben discussed how Visiting Media has evolved from being seen as a simple virtual tour company to becoming a leader in software innovation for the hospitality sector. Our tools are designed to make selling simpler and more effective for those in the hospitality industry. By leveraging advanced data and immersive visual tools, we help hoteliers shorten sales cycles and make faster, more informed decisions.

SalesHub™, our latest iteration, is specifically designed to meet the unique needs of hospitality sales teams. The platform combines immersive content with other sales materials to create customized digital experiences, coupled with powerful analytics. This advanced tool enhances differentiation and memorability, accelerates buying decisions, and streamlines the management and distribution of immersive assets across channels.

How Technology is Shaping the Future of Sales in Hospitality

Josiah and Ben also talked about the indispensable role of sales in the hospitality industry. Ben emphasized that while technology like AI and virtual tours can enhance the sales process, the human element remains crucial. Sales in hospitality is not just about transactions; it’s about selling experiences and making emotional connections with customers. One of the standout points Ben made was the importance of being close to our customers to drive innovation. By understanding their needs and pain points, we can develop solutions that truly make their lives easier. This customer-centric approach has been a key driver behind our growth and success.

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