Visiting Media is thrilled to announce the launch of its new logo for 2023, which is designed to represent a new stage of the brand that is focused on data management, architectural synchronicity, and interconnectedness. With this new logo, Visiting Media is introducing a modern look that not only celebrates its heritage but also reflects the brand’s commitment to innovation and progress. The new logo is sure to become a symbol of the company’s ambition and drive to be the best in its field. We invite you to read more about the new logo and what it means for the company moving forward.

Where we’ve been

Visiting Media’s former logo was a great representation of the company’s identity and mission. The circular shape of the logo symbolized the navigational, immersive nature of the company’s work, and the warm colors and spherical shapes evoked the immersive visuals they are well known for creating. The logo was simple and easily recognizable, helping to establish Visiting Media as a leader in the field of immersive media. It was also a great representation of a commitment to an experience-driven approach to bring 360° and 3D visuals as early as possible in the buying cycle.

Where we’re heading

The new logo for Visiting Media reflects the brand’s shift to a more holistic approach to data-driven selling at every level of an organization and through every phase of the full customer journey. Its simple, modern design emphasizes interconnectedness and a modern way to sell, supporting a full-stack suite of tools. With the integration of advanced data management and diagramming capabilities, the new logo suggests that Visiting Media is transforming into a company that offers its customers a comprehensive suite of tools and resources beyond the early sales and marketing phase.

The new design

The logo features a striking, conjoined “V” and “M” in an abstract shape with a single connecting curvilinear line. The simple nod to our core brand name Visiting Media maintains connection to the history of the company and all that it represents, while the line represents the endless possibilities when combining data points from multiple sources. It also conveys the idea that Visiting Media’s solutions are able to provide both data and insights to help customers make informed decisions.

Visiting Media’s new logo symbolizes its capabilities to bridge the gap between physical and virtual realities. The intertwining of the V and M letters into one seamless, smooth mark showcases the ability to connect the two spaces. The up and down, wavelike motion of the mark illustrates the use of data and Visiting Media’s ability to manage that data efficiently. Meanwhile, the logomark is designed to feel symmetrical, architectural, and harken back to the hospitality space. As a whole, the new logo represents a heightened focus on interconnectivity, data management, and architectural symmetry. With this new identity, Visiting Media is taking a big step forward towards their mission of creating an unforgettable user experience.

A fresh update

The colors of the brand — the timeless concord, alongside deep blue, gold, turmeric and others soon to be unveiled — holds to Visiting Media’s commitment to innovation and advancement while reflecting the sophisticated nature of the event, residential and hospitality industries they serve. Together, they create a timeless look that stands out among competitors. In addition, the strong font choice of the company name conveys reliability, trustworthiness and credibility – qualities that any business needs to succeed.

By introducing this modern, interrelated logo, Visiting Media is signaling its entrance into a new era of sales and marketing excellence. The logo symbolizes their evolution as a reliable data-driven partner for businesses in need of advanced technology solutions.

The future is bright

The new logo will serve as a reminder of the brand’s commitment to providing advanced and innovative data management solutions. The logo will be featured prominently in both print and digital mediums, such as across our website, product packages, social media channels, email marketing campaigns, promotional materials, and more. We envision the new logo to become a recognizable symbol of trust, reliability and excellence in virtual data management and immersive sales and marketing solutions that Visiting Media provides.

We are excited for this new stage of our journey and the opportunities it presents for our customers and partners. As we move forward into the future of data management, the new logo will be there to remind us of our commitment to excellence.

Lear more: contact us today to learn about the full suite of products available to Visiting Media customers and TrueTour users around the globe.