As the most important technology to keep in the budget for 2021, any company which relies on selling physical spaces cannot do business without virtual selling and sales enablement software. Companies who understand this look to Visiting Media to provide the most comprehensive virtual selling software on the market. Virtual sales enablement is the most important factor in your future revenue stream, and is distinctly different from a simple virtual tour.
Here, we lay out 5 differences between using a “virtual tour” and the process of virtual selling.
Find > Present > Deliver > Track
Traditional Virtual Tours provide a one-dimensional exchange between you and your client, which is a simple information “push.” The reason in-person site inspections are so effective is because there’s a consistent engagement between you and your customer in real time, answering questions, laying out a well-rounded experience and closing the deal while overcoming objections. Eliminating friction between your property and the buyer is a top priority when engaging in person.
To pull your lead back and engage within the virtual selling process, you need to close the loop with delivery, tracking and shareable information intelligently delivered in an engaging way. TrueTour’s engagement tools allow you to track the customer in real time when they open and interact with your TrueTour. Providing all of the necessary information such as PDFs, videos, diagrams and other software in strategic tabs and hotspots around your TrueTour gives the experience that they’re there in person having their questions answered in real time.
Visit multiple new properties in one day from home or the office
A specific advantage to virtual selling is the ability to save your customer a massive amount of time by eliminating the need for travel and delays due to scheduling complications. From the comfort of their home or office, TrueTour’s HUB technology syndicates multiple properties in one place to present multiple site visit options available within your company’s portfolio. Brands have the opportunity to show multiple properties all at once, providing the best possible option to meet the client’s needs. When multiple properties are required to support a large regional event, they can book even more business through a cluster sales approach.
Sell any place to anyone at any time
Not only are location boundaries not an object, but strategic self-guided or personally guided virtual sales process can be equally, if not more, effective due to the complete flexibility of a remote inspection experience. As property sales teams continue to work from home or at a remote socially-distanced site, the flexibility that TrueTour brings will be a completely reliable source of flexible site touring whether socially distanced or used in a reopened setting. Client’s flight gets cancelled? Stuck in traffic? Doesn’t have the time or flexibility to visit? Planning an event in a hurry? You can literally walk anyone in the planet through your property regardless of their limitations or restrictions. A robust “Plan B” is as essential as any “Plan A.”
Supercharge your sales team with virtual tour hub technology, coupling and uncoupling sales documents and resources
As TrueTour X is unveiled in early 2021, you will see coupling and uncoupling abilities, customized TrueTour experiences with your own recorded messages, incredibly robust analytics, heat maps tracking your customer’s interactions and pinpointing areas of interest, seamlessly integrating multiple properties if desired. All TrueTour customers who come on board in 2020 will have priority access to the most advanced virtual selling technology on the market.
Combine the lifelike experience of a virtual tour with the ROI effectiveness of sales enablement software
TrueTour is the first technology on the market which combines sales enablement with virtual touring technology to create a content hub syndicating multiple sales tools, websites, PDFs, forms and other software all in one place, to round out a complete full-circle experience featuring all the most important parts of an in-person site inspection. Whether you’re looking to gather lead data via an online form, get a viewer to your contract proposal page or talk to them on the phone as soon as you see them walking through your property virtually, TrueTour combines the most effective sales enablement features with a virtual touring platform to increase your sales team’s speed, efficiency and effectiveness, as a great sales enablement platform should.
At the end of the day, the most significant difference between a regular virtual tour and a virtual selling process is revenue and results. You must go beyond simply putting a virtual tour page in front of your customer, hoping they’ll look at it and engage, if you expect to see an acceleration in your proposal close rates. The data shows that using effective, seamless, trackable and interactive virtual selling technology pays for itself more than 20x over the course of the first year of use. But don’t take our word for it, read testimonials from real customers who have told us that their TrueTour is the most important tool they’ve used to propel them through 2020.
Speak to an enterprise sales executive today to learn how TrueTour’s virtual selling capabilities can work for you and your team, increasing the effectiveness of every team member and every interaction!